As I wrap up my internship at 787 Social, I’m reflecting on the incredible journey it's been. I’ve learned so much and grown in ways I hadn’t anticipated, all thanks to the amazing mentorship from Cristina and Chase. Working with a small, tight-knit team at 787 Social made my internship experience incredibly hands-on. I was given a lot of creative freedom with my tasks, and our weekly meetings were always open-minded and collaborative.
My days as an intern were filled with diverse and engaging tasks. I spent a lot of time capturing and creating content, editing it with different software, and writing captions. Some of my favorite projects included:
Photoshoots for Lick Honest Ice Cream
Filming interview-type videos with various brands at Music Lane
Creating Spotify playlists for the Aguasol tequila brand
Promoting events and new campaigns for multiple companies
Additionally, Alexa and I alternated writing the weekly newsletter, which allowed me to do a good bit of research and stay updated on the latest in the digital marketing world.
Throughout my internship, I learned to use several new tools like Airtable, Sprout Social, and Cap Cut Pro. Even tools I had been using for years, like Canva and social media platforms such as Instagram and TikTok, had features I hadn't used before. This made me realize just how important it is to stay up-to-date with the latest trends and details in digital marketing, and how crucial it is to align a social media presence with a brand's identity.
Key Skills I Learned
Time Management: Balancing tasks between working from home and being in the office helped me manage my time effectively. This setup allowed me to seek help when needed, film and edit content using the 787 Social phones in the office, and complete other tasks at home.
Personalized Organization: In this industry, adaptability and readiness for what’s next are crucial, as trends move fast and things constantly change. Cristina emphasized the importance of personalized organization in our workflow, and once I applied it, I noticed a huge difference in my productivity.
One of my favorite aspects of the internship was being part of the shoots, meetings, and filming days. I also enjoyed the detail-oriented work of editing content. Every project and task provided a new learning opportunity and a chance to apply my skills in a real-world setting. The skills and knowledge I've gained will be invaluable in my future endeavors, whether personal, academic, or professional.
Overall, my internship at 787 Social was amazing, and I'm incredibly grateful to Cristina and Chase for this experience and for the wealth of knowledge they have shared with me. The hands-on experience, supportive environment, and diverse projects made it an enriching and educational journey. If you’re considering an internship in digital marketing, I highly recommend 787 Social for the personalized and impactful experience they offer.
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