top of page

Unlocking Social Media Success: The Power of Analytics

Whether you're running a small business or building your personal brand, understanding the algorithms and analytics behind platforms like Instagram, Facebook, TikTok, and Pinterest is crucial if trying to reach new audiences and grow your account. At 787 we're here to keep you informed on why keeping an eye on your analytics is the secret sauce to making your social media thrive.

Instagram: Beyond the Pretty Pictures

Instagram is more than just a place to share beautiful photos. To really succeed, you need to pay attention to these key metrics:

  1. Followers: Who’s tuning in to your content.

  2. Engagement Rate: Likes, comments, shares, and saves divided by your followers.

  3. Impressions: How often your post is displayed.

  4. Reach: Unique users who see your post.

  5. Profile Visits: How many people check out your profile.

  6. Story Views: Views on your stories.

  7. Reel Plays: Plays on your reels.

  8. Saves: How many users save your posts.

The Magic of Analytics on Instagram

  • Shares and Their Impact: Shared content is exposed to new audiences, increasing reach and visibility, read our blog "Why Instagram Shares Matter More than Likes" for more info about this. The algorithm favors high-engagement posts, making them more likely to appear on the Explore page, further boosting visibility and attracting new followers.

Each of these metrics helps you understand what’s working and what’s not. For example, a high engagement rate means people love your content, which makes Instagram more likely to show your posts to others. By keeping track of these numbers, you can tweak your content to keep your audience engaged and growing.

Facebook: Where Engagement is King

Facebook is all about meaningful interactions. Here are the key metrics to watch:

  1. Page Likes/Followers: How many people follow your page.

  2. Post Engagement: Includes likes, comments, shares, and reactions.

  3. Reach: How many unique users see your post.

  4. Impressions: How often your post is displayed.

  5. Click-Through Rate (CTR): How many people click your links.

  6. Video Views: How often your videos are watched.

  7. Page Views: Total views on your page.

  8. Post Clicks: Clicks on your posts.

The Magic of Analytics on Facebook

  • Post Engagement and Its Impact: High engagement signals value to Facebook's algorithm, increasing reach and the potential for content to go viral. This visibility can lead to more page likes and followers.

High engagement tells Facebook your content is valuable, increasing its reach. By analyzing these metrics, you can see what type of content resonates most with your audience and adjust your strategy accordingly.

TikTok: The Land of Viral Videos

TikTok’s algorithm loves engagement. Key metrics include:

  1. Followers: Your audience size.

  2. Likes: Likes on your videos.

  3. Comments: Comments on your videos.

  4. Shares: How often your videos are shared.

  5. Views: How often your videos are watched.

  6. Completion Rate: Percentage of users who watch your video to the end.

  7. Engagement Rate: Likes, comments, and shares divided by followers.

  8. Profile Views: How many people check out your profile.

The Magic of Analytics on TikTok

  • Shares and Engagement Impact: High shares can land your videos on the FYP, reaching a larger audience. Engaging content attracts new followers, expanding your reach beyond your current followers.

Videos with high shares, views and completion rates are more likely to appear on the For You Page (FYP), reaching a wider audience. Tracking these metrics helps you understand what content is hitting the mark and what needs tweaking.

Pinterest: More Than Just Pretty Pins

Pinterest is all about discovery. Here are the key metrics to focus on:

  1. Monthly Active Users (MAUs): Unique users engaging with your content monthly.

  2. Impressions: How often your pins are shown.

  3. Engagements: Saves, close-ups, and clicks on your pins.

  4. Saves (Repins): How often your pins are saved.

  5. Clicks: Clicks to view the source website.

  6. Close-ups: How often users tap on your pins for a closer look.

  7. Followers: Users following your account or boards.

The Magic of Analytics on Pinterest

  • Saves (Repins) and Engagement Impact: High saves increase a pin's visibility, making it more discoverable in search results and category feeds. This can significantly expand your reach and attract more followers.

High engagement makes your pins more discoverable, increasing their visibility in search results and feeds. Monitoring these metrics helps you create content that your audience loves and wants to save and share.

At 787 Social, we know that keeping up with your analytics might seem like a chore, but it’s absolutely worth it. By understanding and leveraging the key metrics of each platform, you can fine-tune your content, engage your audience, and reach your social media goals. So, keep analyzing, keep adjusting, and watch your social media presence GROW!

Got questions or need a hand with your social media strategy? Reach out to us – we’re here to help you succeed!

9 views0 comments


bottom of page